Take 2 Studios
Creative
Production
At Take 2 we value repeat business just as much as you do. The majority of our work comes from existing clients, clients who’ve done radio advertising properly, found that it works and come back for more.
Make a list of your clients who deserve 5 star treatment, then contact us!
Your radio station
Playlist
Your playlist is one of the best
Presenters
Your presenters sound great
Audience figures
Your audience figures are good
Local news
Your local news is untouchable
Now all that’s left is to cobble together some ads for your clients.
You have a market-leading commercial radio station and the only weak link is
The commercials
Strange isn’t it?
You depend on local clients for your survival, yet what do they get actually get to hear for their money? Sadly, in many cases an ill-conceived, poorly written commercial voiced by some ‘wanabee’ with bit of irrelevant library music thrown-in for good measure. Fortunately there is another way.
Here at Take 2 we’ve got years of experience of producing quality radio commercials… commercials that work. Each commercial we produce, whether for a national airline or a local garage, receives the same exacting attention to detail. We make local ads sound like national spots… and it won’t cost the earth!
So, what do you get for your money?
A top-flight radio commercial crafted by experienced writers and producers. A commercial using only the best voice talent, the finest commercial library music and sound effects.
Our creative production team is headed by Les Woollam
Les began his radio career at Manchester’s Piccadilly Radio in the late 1970s. He then established Signal Radio’s widely acclaimed commercial production department (he still has the Sony awards which say his work wasn’t that bad!). Les founded Take 2 Studios in the early ‘90s, desperately wondering if there was life outside radio. He needn’t have worried – many clients soon discovered that commercials which passed through Les’s hands always ‘did the business’ on-air.
The thing is, at Take 2 we do it a little differently from other production houses
We look at each radio campaign as an individual project, not just another ‘sausage’ to process. We establish exactly what you want your advertising campaign to achieve, then liaise with you at all stages of the production process – from writing and approving the script, through voice and music selection, to clearing the final commercial. It never ceases to amaze us when clients spend a fortune on air-time only to broadcast a ‘woefully inadequate’ commercial. Look at it this way, consider the commercial as a car and the airtime as the fuel to make it go. Face it, if you have a car with wheels missing, no matter how much fuel you put in the tank, it’s going nowhere!
So where’s the catch?
For sure, you’ll find people who will make ads cheaper. The current theory seems to go something like, ‘I’ve got Microsoft Word, therefore I can write; I’ve got Adobe Audition, therefore I can record; I’ve got a voice, therefore I can voice’. Bingo, every man and his dog can now make radio commercials!
Make no mistake, creating commercials which generate a response is a skill – a skill not learned overnight. Also, we don’t churn-out scripts like confetti. How many times have we heard, ‘Write me 4 or 5 scripts and I’ll see which one (if any!) the client likes’. The script we write for a campaign is the one which we believe represents the correct solution. We don’t believe in hiding one mediocre script among 3 appalling ones.
Think back, how many of your clients have dipped their toes in the water and then said, ‘Radio doesn’t work’. Yet another bridge burnt. Yet more ‘bad press’.
The equation’s simple...
Client unhappy with campaign = no repeat business
Our commercials grab the listeners attention
If their commercial hasn’t grabbed the listener’s attention, tempted him with benefits and given him a reason to respond then, for sure, the campaign will fail.
We value repeat business
At Take 2 we value repeat business just as much as you do. The majority of our work comes from existing clients, clients who’ve done radio advertising properly, found that it works and come back for more.
5 star treatment
Make a list of your clients who deserve 5 star treatment, then call us!
Testimonials
I love the voices and sound of Take 2 Studios jingles, they are careful to your requests and satisfy your needs and expectations 100%. About Polyglot Radio my son created the sound logo and their singer sang it perfectly! But I know their creativity is amazing as well.
Also about dubbing they did a great job for one of my clients giving English voices to an Italian short movie, and that's not a service easy to find in the UK.